Not a luxury hotel, one of those where a huge number of rooms are carved out of an old Georgian building, so no elevator, fridge, or microwave, rooms are small, and if you want a good price, you share a bathroom. Complying with fire codes has made it a very rabbit-warreny experience, as every few feet there is a fire door (good).
OK, now that that's out of the way: The place was clean. The staff was very friendly. Probably the best continental bf I have ever had, with fruit, freshly cut cucumbers and tomatoes, 6 types of cereal, hard boiled eggs, and several types of bread. The gluten free options included bread and cereal and a toaster labeled for GF use only. :) Oat and soy milk available for the lactose intolerant.
Well-decorated; my room had posters of local interest, and the halls were all wonderful theatrical posters, excellently hung.
Room cozy, with a fast-acting kettle and with tea, instant coffee provided.
Waterstone's across the street! Close to Goodge St. Tube stop.
Would stay again.