Very good location as far as access to beach, but restaurant and other shopping choices nearby could be better. Those are further south, about 15 - 25 mins walk. Restaurants and bars that are nearby cater to large tour groups. They are oversized / priced accordingly. Across from the hotel / nearby are parking areas for tour busses.
This area feels a bit odd, with huge concrete shells / incomplete hotels / condos facing the ocean / promenade type area, and cleared / unbuilt lots converted to vegetable gardens in blocks behind the big hotels. Other large buildings along this strip look abandoned, but are probably just closed for the “off season.”
For optimal quiet, best to be roomed on the non-beach side. There is some noise from the bar / pool area on the 21st floor (if your room is high up). The main sound issue is from the beach clubs across the road. But, this probably is more a concern in peak tourist season.
The hotel itself is clean and in good condition. The beds are comfortable and the rooms, at least facing the ocean, very bright. The balconies are rather narrow—good for standing, but not furnished, though some small pieces could fit. Good lighting options in the bedroom / bathroom.
Service was generally very good, but English still a struggle for non-key personnel. The buffet breakfast was enjoyable, but shined for more traditional Vietnamese dishes.