I was actually skeptical about this HUGE conference hotel, but it turned out well. You are right in the middle of Times Square (good and bad), but the rooms are clean, huge, quiet and somewhat updated. Linens are good and I slept well in the bed. A/C worked great. The location puts you close to Broadway, Central Park, 5th Ave., all forms of transit and tons of restaurants. It would be great for a family or first visit to NYNY.