Hotels in Seoul

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Where to stay in Seoul?

Properties are selected based on real traveller reviews and popularity among guests who’ve booked a night in Seoul on Hotels.com. These Seoul hotels consistently deliver on quality, location and traveller experience. Last updated on .

1. HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG
4.0 star property
Jung-gu
9.2 out of 10, Wonderful, (1,985 reviews)
The price is HK$1,042
HK$1,146 total
includes taxes & fees
23 Sept - 24 Sept
HOTEL THE BOTANIK SEWOON MYEONGDONG

2. ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun
4.0 star property
Jung-gu
9.4 out of 10, Exceptional, (3,755 reviews)
Wake up to Seoul's vibrant energy at this centrally located hotel with City Hall Station just 8 minutes away. After sightseeing at nearby Myeongdong Street and Gyeongbokgung Palace, unwind in the indoor pool or enjoy Italian cuisine at R.ENA restaurant.
The price is HK$1,247
HK$1,372 total
includes taxes & fees
27 Sept - 28 Sept
ENA Suite Hotel Namdaemun

3. LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG
4.0 star property
Myeong-dong
9.0 out of 10, Wonderful, (2,973 reviews)
This business-friendly Seoul hotel sits near Euljilo 3-ga Station, a 15-minute walk from Myeongdong Street and Namsan Mountain Park. Enjoy breakfast at C'cafe, maintain fitness at the health club, and connect with free WiFi throughout your cultural exploration.
The price is HK$1,287
HK$1,415 total
includes taxes & fees
22 Sept - 23 Sept
LOTTE CITY HOTEL MYEONGDONG

4. Shilla Stay Seodaemun Seoul Station

Shilla Stay Seodaemun Seoul Station
4.0 star property
Seodaemun-gu
8.8 out of 10, Excellent, (2,006 reviews)
Wake up in the heart of Seoul with Myeongdong Street and Gyeongbokgung Palace just a 5-minute drive away. This hotel features a welcoming fitness centre, cosy café, and stylish bar. Clean rooms and helpful staff earn consistent praise, while Seoul Station is just a 13-minute stroll.
The price is HK$979
HK$1,084 total
includes taxes & fees
22 Sept - 23 Sept
Shilla Stay Seodaemun Seoul Station

5. THE GRAND LOTTE SEOUL (Formerly: Lotte Hotel Seoul)

THE GRAND LOTTE SEOUL (Formerly: Lotte Hotel Seoul)
5.0 star property
Myeong-dong
9.2 out of 10, Wonderful, (2,245 reviews)
Escape to this serene hotel near Euljiro 1-ga Station. Enjoy 5 restaurants, indoor pool, and hot tub after exploring Myeongdong Street and Namdaemun Market. Clean rooms offer great views, while the helpful staff ensures a peaceful retreat from Seoul's vibrant energy.
The price is HK$2,690
HK$3,255 total
includes taxes & fees
28 Sept - 29 Sept
THE GRAND LOTTE SEOUL (Formerly: Lotte Hotel Seoul)

6. Solaria Nishitetsu Hotel Seoul Myeongdong

Solaria Nishitetsu Hotel Seoul Myeongdong
4.0 star property
Myeong-dong
9.2 out of 10, Wonderful, (2,696 reviews)
Immerse yourself in Seoul's energy at this centrally located hotel near Myeongdong Street and Namdaemun Market. Just 3 minutes from Myeong-dong Station with free WiFi and clean, comfortable rooms praised by guests. Seoul Station is a 17-minute walk away.
The price is HK$1,729
HK$1,914 total
includes taxes & fees
27 Sept - 28 Sept
Solaria Nishitetsu Hotel Seoul Myeongdong

7. Novotel Ambassador Seoul Dongdaemun Hotels & Residences

Novotel Ambassador Seoul Dongdaemun Hotels & Residences
5.0 star property
Jung-gu
9.2 out of 10, Wonderful, (1,347 reviews)
Enjoy indoor and seasonal outdoor pools at this Seoul hotel with two restaurants and three bars. Just a 5-minute walk to Dongdaemun History and Culture Park Station, offering easy exploration of nearby Myeongdong Street.
The price is HK$2,099
HK$2,309 total
includes taxes & fees
22 Sept - 23 Sept
Novotel Ambassador Seoul Dongdaemun Hotels & Residences

8. Hotel Gracery Seoul

Hotel Gracery Seoul
4.0 star property
Jung-gu
9.2 out of 10, Wonderful, (1,262 reviews)
Experience urban tranquility at this hotel near Namdaemun Market and Myeongdong Street. Just 7 minutes from City Hall Station and 8 minutes from Seoul Station, explore Gyeongbokgung Palace and Namsan Mountain Park with ease. Guests consistently praise the exceptionally helpful staff.
The price is HK$934
HK$1,028 total
includes taxes & fees
27 Sept - 28 Sept
Hotel Gracery Seoul

9. Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong
4.0 star property
Jung-gu
8.8 out of 10, Excellent, (2,196 reviews)
This modern hotel puts you 10 minutes from Namdaemun Market and Myeongdong Street, with Seoul City Hall and Namsan Mountain Park nearby. Clean rooms, helpful staff, and a 24-hour fitness centre enhance your stay, plus City Hall Station is just 7 minutes away.
The price is HK$811
HK$899 total
includes taxes & fees
27 Sept - 28 Sept
Sotetsu Hotels The Splaisir Seoul Myeongdong

10. NINE TREE BY PARNAS SEOUL MYEONDONG 2

NINE TREE BY PARNAS SEOUL MYEONDONG 2
4.0 star property
Jung-gu
9.0 out of 10, Wonderful, (1,920 reviews)
Immerse yourself in Seoul's energy at this centrally located hotel near Myeongdong Cathedral and Namsan Mountain Park. The fitness centre helps you stay active while La Matinee offers delicious breakfast options. Clean rooms and helpful staff ensure a comfortable business or sightseeing trip.
The price is HK$1,130
HK$1,249 total
includes taxes & fees
22 Sept - 23 Sept
NINE TREE BY PARNAS SEOUL MYEONDONG 2

11. NINE TREE BY PARNAS SEOUL INSADONG

NINE TREE BY PARNAS SEOUL INSADONG
4.0 star property
Jongno-gu
9.2 out of 10, Wonderful, (2,033 reviews)
Just steps from Anguk Station, this Seoul hotel places you minutes from Gyeongbokgung Palace and historic Insadong. Enjoy the on-site restaurant and fitness centre after a day exploring nearby Myeongdong Street and Namdaemun Market.
The price is HK$1,387
HK$1,533 total
includes taxes & fees
17 Sept - 18 Sept
NINE TREE BY PARNAS SEOUL INSADONG

12. HOTEL MYEONGDONGJANG

HOTEL MYEONGDONGJANG
3.0 star property
Myeong-dong
9.4 out of 10, Exceptional, (919 reviews)
This 3-star hotel sits minutes from Myeong-dong Station, offering easy access to Namdaemun Market. After exploring Seoul's attractions, unwind in the garden or grab a bite at the on-site deli while enjoying complimentary WiFi throughout your stay.
The price is HK$963
HK$1,060 total
includes taxes & fees
23 Sept - 24 Sept
HOTEL MYEONGDONGJANG

13. L7 MYEONGDONG by LOTTE HOTELS

L7 MYEONGDONG by LOTTE HOTELS
4.0 star property
Myeong-dong
9.2 out of 10, Wonderful, (1,352 reviews)
Just steps from Myeong-dong Station, this Seoul hotel offers easy access to shopping at Myeongdong Street and Namdaemun Market. Savour Korean cuisine at Floating Restaurant, unwind at the rooftop bar, and explore nearby Namsan Mountain Park.
The price is HK$1,637
HK$1,801 total
includes taxes & fees
28 Sept - 29 Sept
L7 MYEONGDONG by LOTTE HOTELS

14. Fraser Place Namdaemun Seoul

Fraser Place Namdaemun Seoul
4.0 star property
Jung-gu
9.2 out of 10, Wonderful, (1,123 reviews)
Steps from vibrant Namdaemun Market, this hotel features a rooftop terrace with city views. Workout in the health club, unwind in the sauna, or savour meals at First Floor restaurant. Seoul Station is just 8 minutes away for easy exploration of Myeongdong Street.
The price is HK$2,340
HK$2,589 total
includes taxes & fees
17 Sept - 18 Sept
Fraser Place Namdaemun Seoul

15. ROYAL HOTEL SEOUL Myeongdong

ROYAL HOTEL SEOUL Myeongdong
4.5 star property
Myeong-dong
9.2 out of 10, Wonderful, (1,410 reviews)
The price is HK$1,286
HK$1,415 total
includes taxes & fees
23 Sept - 24 Sept
ROYAL HOTEL SEOUL Myeongdong

16. Pacific Hotel

Pacific Hotel
4.0 star property
Myeong-dong
8.8 out of 10, Excellent, (1,002 reviews)
Perfectly positioned in Seoul, this hotel is just a 3-minute walk from Myeong-dong Station. The property offers a restaurant, bar, and terrace for relaxing after exploring nearby Myeongdong Street and Namsan Mountain Park.
The price is HK$1,131
HK$1,259 total
includes taxes & fees
29 Sept - 30 Sept
Pacific Hotel

17. The Prima Hotel Jongno Insadong

The Prima Hotel Jongno Insadong
4.0 star property
Jongno-gu
9.4 out of 10, Exceptional, (1,053 reviews)
Wake up in Seoul's buzzing Jongno district, just a 15-minute walk from Myeongdong shopping. This hotel sits near Jonggak Station, putting Gyeongbokgung Palace and Namdaemun Market within easy reach. Praised for friendly staff and convenient location, it offers free WiFi for urban explorers.
The price is HK$1,002
HK$1,103 total
includes taxes & fees
27 Sept - 28 Sept
The Prima Hotel Jongno Insadong

18. Shilla Stay Gwanghwamun Myungdong

Shilla Stay Gwanghwamun Myungdong
4.0 star property
Jongno-gu
8.8 out of 10, Excellent, (1,436 reviews)
The price is HK$1,187
HK$1,314 total
includes taxes & fees
22 Sept - 23 Sept
Shilla Stay Gwanghwamun Myungdong

19. New Blanc Central Myeongdong

New Blanc Central Myeongdong
4.0 star property
Jung-gu
9.2 out of 10, Wonderful, (473 reviews)
The price is HK$1,142
HK$1,265 total
includes taxes & fees
22 Sept - 23 Sept
New Blanc Central Myeongdong

20. Stanford Hotel Myeongdong

Stanford Hotel Myeongdong
3.5 star property
Myeong-dong
9.0 out of 10, Wonderful, (1,325 reviews)
This sleek hotel sits minutes from Myeongdong Cathedral with a fitness centre and welcoming bar. Two metro stations within 7-minute walks connect you to Seoul's treasures like Gyeongbokgung Palace and Namdaemun Market.
The price is HK$1,419
HK$1,572 total
includes taxes & fees
28 Sept - 29 Sept
Stanford Hotel Myeongdong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Check out pet-friendly hotels in Seoul

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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

When is the best time to visit Seoul?

Our prices for hotels in Seoul are cheapest in September
Price trends for hotels in Seoul
Pricing is based on two traveller single night rates
View properties in September
Currently viewing crowd sizes and weather for September.
Typical weather for Seoul
September
High 26°C / low 18°C. Sunny most days.
View properties in September
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September, no crowd data, average high temperature 26 degrees Celsius, average low temperature 18 degrees Celsius. Sunny most days.
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October, no crowd data, average high temperature 20 degrees Celsius, average low temperature 11 degrees Celsius. Sunny most days.
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November, no crowd data, average high temperature 12 degrees Celsius, average low temperature 4 degrees Celsius. Sunny most days.
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December, no crowd data, average high temperature 3 degrees Celsius, average low temperature -4 degrees Celsius. Partly sunny.
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January, no crowd data, average high temperature 1 degrees Celsius, average low temperature -6 degrees Celsius. Partly sunny.
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February, no crowd data, average high temperature 5 degrees Celsius, average low temperature -3 degrees Celsius. Partly sunny.
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March, no crowd data, average high temperature 11 degrees Celsius, average low temperature 2 degrees Celsius. Partly sunny.
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April, no crowd data, average high temperature 17 degrees Celsius, average low temperature 7 degrees Celsius. Sunny most days.
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May, no crowd data, average high temperature 23 degrees Celsius, average low temperature 13 degrees Celsius. Sunny most days.
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June, no crowd data, average high temperature 27 degrees Celsius, average low temperature 18 degrees Celsius. Sunny most days.
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July, no crowd data, average high temperature 29 degrees Celsius, average low temperature 22 degrees Celsius. Rainy most days.
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August, no crowd data, average high temperature 30 degrees Celsius, average low temperature 22 degrees Celsius. Rainy most days.
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Monthly weather averages (˚C)

Top neighbourhoods in Seoul

Hongdae

Hongdae's streets buzz with youthful energy and creative spirit, where street performers compete for attention against vibrant murals and indie music venues. Students from Hongik University mix with travellers exploring quirky galleries, the Trickeye Museum, and vintage shops tucked into narrow alleys. After dark, the area transforms into Seoul's premier nightlife hub with clubs pumping until sunrise. Cosy cafes and Korean BBQ joints provide perfect fuel for exploring this artistic playground. Getting around is a breeze with three metro stations including Hongik University Station connecting you to Seoul's major attractions. Budget-friendly hostels and boutique guesthouses make ideal bases for experiencing this dynamic slice of contemporary Korean culture.

Insa-dong

Insa-dong's narrow alleys buzz with cultural treasures around every corner. Browse artisan workshops where craftspeople create traditional pottery, hanji paper goods, and calligraphy scrolls. Jogyesa Temple's golden Buddha statues and colourful lanterns provide a peaceful escape, while Ssamziegil's spiral shopping complex houses quirky boutiques and art galleries. Street vendors tempt you with hotteok pancakes and other Korean treats. Tea houses serve omija tea and rice cakes in traditional hanok buildings with wooden facades and curved tile roofs. Most shops open from 10 AM to 8 PM, with the high street becoming wonderfully pedestrian-only on weekends. Nearby Anguk Station connects you to Seoul's excellent subway system when your shopping bags get too heavy to carry.

Gangnam-gu

Gangnam-gu delivers Seoul's most glamorous experience with sleek glass skyscrapers housing luxury boutiques and corporate giants. Shop designer brands on Apgujeong Rodeo Street or explore the massive underground COEX Mall complex. The contrast of ancient Bongeunsa Temple against the modern skyline creates perfect photo ops for travellers seeking both culture and contemporary thrills. Michelin-starred restaurants and upscale Korean BBQ spots cater to discerning foodies throughout this district. Getting around is a breeze with excellent subway connectivity through Cheongdam Station and multiple bus routes criss-crossing the area. Luxury hotels and serviced apartments dominate accommodation, making Gangnam perfect for travellers who appreciate the finer things.

Itaewon 2-dong

Seoul's Itaewon district serves up a global buffet for your senses with international restaurants, bars, and shops around every corner. Hunt for treasures on Antique Furniture Street or escape the urban buzz with a hike in nearby Namsan Mountain Park. The iconic Seoul Fortress Walls offer perfect photo ops while the botanical garden provides a peaceful green retreat. Getting around couldn't be easier with excellent subway connections and walkable streets, though prepare for some steep hills. Accommodation options range from budget-friendly guesthouses to stylish boutique hotels catering to international travellers. The area truly comes alive after dark when its famous nightlife scene kicks into high gear.

Samcheong-dong

Samcheong-dong blends Seoul's past and present through stone-paved alleys and hanok houses with curved tile roofs. Art lovers can hop between traditional buildings that now house galleries and boutique shops. The National Folk Museum offers a deep dive into Korean heritage, while nearby Bukchon Hanok Village creates the perfect backdrop for culture seekers. Traditional tea houses serve omija tea alongside modern fusion cafés, creating a diverse dining scene in historic settings. The area is best explored on foot, with Anguk Station just five minutes away for easy access to other Seoul attractions. Boutique hotels and authentic hanok guesthouses provide unique accommodation experiences that connect visitors to Korean culture.

Top landmarks in Seoul

Seoul and related destinations

Wander through Myeongdong Street's neon wonderland, where cosmetic shops offer free samples with such enthusiasm you'll need an extra suitcase. Namdaemun Market's labyrinthine alleys hide food stalls where ajummas serve dumplings with no-nonsense efficiency. The ancient gates of palaces stand in defiant contrast to Gangnam's gleaming towers, a juxtaposition that somehow makes perfect sense. At Lotte World, families scream on roller coasters while businessmen in suits eat ice cream with surprising dignity. COEX Mall houses an Instagram-famous library where books create waves across the ceiling. Don't miss street food vendors who transform simple ingredients into culinary magic with the casual brilliance of people who've perfected one dish for decades.

A cityscape with traditional architecture amidst modern skyscrapers, autumn foliage, and a mountainous backdrop.

Check out reviews of Seoul hotels guests love

Frequently asked questions

How much does a hotel room cost in Seoul?
You can discover great hotels in Seoul from HK$505 with properties to suit all budgets and needs. Wegoinn Hostel and Bound Hostel are a couple of affordable hotels popular with our travellers. If you're after an affordable hotel in Seoul that meets all of your requirements, set your filters and then sort the results by "Price: low to high".
How can I find deals and earn rewards at Seoul hotels?
Discover great deals on Seoul hotel stays with Hotels.com. You can also look at hotel prices mid-week or during the low season to find off-peak deals. If you're up for a spontaneous trip, don't forget to check out our last-minute deals on Seoul hotels.
Can I book Seoul hotels with free cancellation?
It's easy to book a refundable Seoul hotel on Hotels.com. Simply filter hotels by "Property cancellation options" and select "Fully refundable property". Most hotels offer free cancellation, so you can receive a refund if you need to cancel. Some hotels do require cancelling more than 24 hours before check-in, so double-check your booking beforehand.
What are the top-rated luxury hotels in Seoul?
Some of the most popular luxury hotels in Seoul are THE GRAND LOTTE SEOUL (Formerly: Lotte Hotel Seoul), Lotte Hotel World, and Sejong Hotel. THE GRAND LOTTE SEOUL (Formerly: Lotte Hotel Seoul) is a luxury hotel with a high guest rating amongst our travellers, and it offers an indoor pool, a hot tub and a golf driving range. Lotte Hotel World and Sejong Hotel are two more favourite luxury stays in great Seoul locations.
What are some top pet-friendly hotels in Seoul?
Consider one of our travellers' favourite pet-friendly hotels in Seoul:You can also use the "Amenities" filter in your search on Hotels.com and check "Pet friendly" to discover more pet-friendly hotels in Seoul.
What are some of the best kid-friendly hotels in Seoul?
Some of the most well reviewed Seoul hotels for kids include Grand InterContinental Seoul Parnas by IHG, Hostel Tommy, and Courtyard by Marriott Seoul Botanic Park. Grand InterContinental Seoul Parnas by IHG is a kid-friendly hotel in Gangnam-gu with a guest score of 9.6 out of 10, offering family-friendly amenities like an indoor pool and free parking, plus free cots in guestrooms. Check out Hostel Tommy in Jongno-gu with a guest score of 9.6. This popular hostel has a free continental breakfast and a snack bar/deli, as well as highchairs in the guestrooms. Courtyard by Marriott Seoul Botanic Park is another good option in Gangseo-gu with a garden-view restaurant and free parking, plus free cots in the guestrooms. Find even more kid-friendly hotels in Seoul by using our "Family friendly" filter on Hotels.com when you search.
What are the top Seoul hotels with a pool?
For some added luxury, discover the best Seoul hotels with a pool. The Westin Josun Seoul is a great hotel in Jung-gu with an indoor pool and a guest rating of 9.6 out of 10. Signiel Seoul is a popular hotel in Songpa-gu that features an indoor pool along with 2 restaurants. To find more stays in Seoul with a pool, use the "Amenities" filter on Hotels.com in your search and select "Pool".
What are some of the best Seoul hotels with free parking?
If you're exploring by car, finding a great Seoul hotel with free parking is a win. Our travellers' favourites include:
What are the top Seoul boutique hotels?
Choose a stylish and luxurious boutique hotel in Seoul. Park Hyatt Seoul is a popular hotel with our travellers, offering guests an indoor pool as well as climate-controlled guestrooms with 24-hour room service. You'll find it in Gangnam-gu, a great location. Another top-rated boutique property is SR Hotel Sadang. Located in Dongjak-gu, this upscale property has a restaurant and a terrace along with air-conditioned guestrooms with rainfall showerheads.
What are some popular hotels in central Seoul?
If you're looking for hotels in central Seoul, check out Hotel28 Myeongdong and The Westin Josun Seoul. Travellers love Hotel28 Myeongdong for its location, as well as the restaurant, gym and free parking this hotel offers. The Westin Josun Seoul is another popular central hotel with an indoor pool, a garden-view restaurant and a bar/lounge. Stay at one of these hotels for easy access to top sights like Myeongdong Street and Namdaemun Market. Myeong-dong and Gangnam-gu are some of the most central areas for your Seoul holiday.
Can I book a refundable accommodation option in Seoul?
If you want the flexibility to change your plans to Seoul, most hotels offer refundable* rates that you can book. You can see this accommodation by searching our site and using the "fully refundable" filter to narrow down the results.
Where can I stay in Seoul if I want a holiday rental instead of a hotel?
If you want to find a good alternative to a hotel, look over our selection of 217 holiday homes. In addition, there are 553 apartments and 32 condos.

Find out more about Seoul

Seoul: A Cultural Tapestry of Castles, Temples and Timeless Monuments

Seoul, South Korea is a vibrant city where ancient traditions blend harmoniously with modern innovation. Wander through majestic palaces and captivating temples, and immerse yourself in the rich history showcased in its numerous museums. Stroll along bustling streets dotted with cultural monuments and discover hidden gems that reveal the soul of this remarkable city. Whether you're planning a holiday in Seoul or simply visiting for a day, the city promises a memorable journey through time and tradition.

Discover great hotels near Seoul

Seoul hotels offer modern comforts and a range of styles, from sleek urban retreats to charming boutique stays. Guests enjoy well-appointed rooms, local culinary delights, and easy access to Seoul’s cultural and shopping districts. The city's best hotels blend contemporary amenities with traditional Korean hospitality. Here are some of the best hotels near Seoul that our travelers love:

  1. Urbanest HotelOpens in a new window: This budget-friendly hotel offers a comfortable 3-star experience with a guest rating of 8.8 out of 10. Tailored for leisure travellers, the property features a selection of dining options including a CoffeeShop and a Restaurant, inviting guests to savour quality meals in a relaxed setting. It offers a range of recreational activities with access to FitnessFacilities, ensuring a dynamic and health-conscious stay. Distinctive entertainment options such as CableTV and FlatscreenTV enhance the in-room experience, creating the perfect blend of modern convenience and laid-back charm. The property’s inviting atmosphere and efficient service promise a delightful retreat for those seeking a smooth, high-quality journey.
  2. Goyang Hotel YujiOpens in a new window: This budget-friendly hotel, with a guest rating of 9.2 out of 10, is designed for leisure travellers in search of a chic urban escape. The hotel focuses on providing an engaging in-room entertainment experience with multiple options like FlatscreenTV and Television, ensuring a seamless blend of comfort and contemporary style. With its emphasis on swift express check-in and an overall streamlined service, the property creates an environment that is both vibrant and inviting. Its modern aesthetic and efficient amenities set the stage for a memorable stay in the heart of Seoul, perfect for travellers who appreciate a refined and distinctive experience.
  3. GM JS Boutique HotelOpens in a new window: This 3.5-star hotel, boasting a guest rating of 8.6 out of 10, is tailored for leisure travellers seeking a refined yet vibrant experience. The property serves an array of dining options including Restaurant:Breakfast and CoffeeShop, ensuring a delightful start to each day. With a focus on curated experiences, the hotel offers an engaging in-room entertainment selection featuring Television and FlatscreenTV. Distinctive features such as prompt attention to guest needs underscore its commitment to a smooth and memorable stay. The hotel's efficient service and dynamic ambience create a unique retreat for travellers who appreciate modern comforts and a touch of elegance.

Where to stay in Seoul

In Myeong-dong, Gangnam-gu and Hongdae, visitors enjoy unique experiences in Seoul. Myeong-dong offers vibrant shopping, dining and cultural excursions; Gangnam-gu blends business with trendy eateries and museums; Hongdae charms with live music, art and cosy cafés. For first-time visitors, Myeong-dong is ideal with its rich mix of urban attractions and cultural heritage.

  1. Myeong-dongOpens in a new window: Myeong-dong is a vibrant area that every traveller should consider for their stay in Seoul. Known for its bustling shopping streets, this district is a haven for fashion lovers, featuring everything from trendy boutiques to popular skincare stores. You can indulge in delicious street food while exploring, and don’t miss the stunning N Seoul Tower for breathtaking views of the city. Cultural highlights like Gyeongbokgung Palace add a touch of history to your visit. With its lively atmosphere, numerous cafes, and exciting festivals, Myeong-dong offers an unforgettable urban experience right at your doorstep.
  2. Gangnam-guOpens in a new window: Gangnam-gu is perfect for those looking to experience Seoul’s modern side. Renowned for its chic shopping spots, including the upscale Apgujeong Rodeo Street, this area is a blend of luxury and culture. You can explore fascinating museums and enjoy a variety of dining options, catering to all tastes. The vibrant nightlife scene offers great bars and cultural venues for entertainment. Lotte World, an exciting amusement park, is also located here, making it a fantastic choice for families. Staying in Gangnam-gu means you’re in the heart of Seoul’s dynamic lifestyle.
  3. HongdaeOpens in a new window: Hongdae is the ideal spot for travellers seeking a youthful and artistic vibe. Known for its lively atmosphere, this area is home to a variety of cafes, bars, and cultural attractions. You can enjoy live music performances and immerse yourself in the local art scene. With its unique blend of creativity and energy, Hongdae offers numerous opportunities to explore local talent and enjoy vibrant street performances. While it may be smaller compared to other districts, its charm and creativity make it a wonderful place to stay for those looking to experience a different side of Seoul.

Things to do in Seoul

Seoul is a dynamic blend of vibrant city life and serene natural beauty, where modern skyscrapers sit alongside lush parks and rolling hills. Visitors can enjoy leisurely strolls by tranquil lakes, invigorating hikes through wooded mountains, and lively shopping experiences in bustling districts. With a rich tapestry of history and nature, it’s a destination that truly offers something for everyone.

  • Dongdaemun Design PlazaOpens in a new window – Step into the world of modern architecture at Dongdaemun Design Plaza, a cultural centre that showcases innovative design and art exhibitions. Explore its futuristic structures and enjoy the vibrant atmosphere as you wander through various exhibitions and events that celebrate creativity.
  • Gyeongbokgung PalaceOpens in a new window – Discover the grandeur of Gyeongbokgung Palace, a historic palace that offers a glimpse into Korea’s royal past. Take a leisurely stroll through its expansive grounds, admire the beautiful architecture, and witness the changing of the guard ceremony for a taste of traditional culture.
  • Myeongdong StreetOpens in a new window – Dive into the bustling energy of Myeongdong Street, a lively tourist precinct where you can indulge in street food, shop for the latest fashion, and explore numerous beauty stores. Don’t miss the chance to taste delicious Korean snacks as you navigate through the vibrant streets.
  • Lotte WorldOpens in a new window – Unleash your inner child at Lotte World, a theme park that offers thrilling rides and attractions for all ages. Experience the excitement of roller coasters, enjoy entertaining shows, and make the most of the indoor and outdoor areas for a fun-filled day.
  • Insa-dongOpens in a new window – Experience the charm of Insa-dong, a neighbourhood known for its traditional tea houses and art galleries. Stroll along the narrow streets lined with antique shops and craft vendors, and take a moment to relax with a cup of tea while soaking in the rich cultural heritage of the area.

4 tips for savvy savings when booking a hotel in Seoul

  1. Book for the cheapest times: The most affordable time to visit Seoul is between January and March, when hotel prices are typically lower. For those looking to explore the city’s rich history and vibrant culture, a stay of at least 2 to 3 days is recommended. This duration allows visitors to immerse themselves in key landmarks such as ancient castles, museums, and temples, as well as enjoy the bustling shopping districts and delightful cafés. Travellers on a budget will find this period offers great value for money, as prices might drop even further, making it an ideal time for a cultural getaway.
  2. Look for last-minute deals on Hotels.com: To uncover last-minute deals on hotels in Seoul, visit the DealsOpens in a new window or Last-Minute Deals section on Hotels.com, where you may discover discounted rates as your travel date approaches. By enabling email alerts or push notifications, you're more likely to see updates on flash sales and special promotions that could help you save. Additionally, the Smart Shopping tool available via the app allows you to compare hotel prices and amenities, ensuring you make an informed choice. With timely notifications on price drops or room availability, you can seize the opportunity for an unforgettable last-minute getaway.
  3. Be flexible with dates: Prices may fluctuate depending on factors such as the hotel's location, star rating, and the time of year. Therefore, being flexible with your travel dates could assist you in finding a more favourable rate for your stay in a hotel in Seoul. For those seeking a distinctive experience, boutique hotels might provide a more personalised touch and potentially better value. When you make a reservation through Hotels.com, we will inform you if the price for your chosen dates is above or below the average. If the price appears to be on the higher side, we may suggest alternative dates that could help you discover a more attractive rate.
  4. Consider your location: Hotels near the city centre usually tend to cost more; however, thanks to Seoul's excellent public transport links, you might find a more affordable independent hotel further out that is still well connected. For those keen to explore alternative, less crowded neighbourhoods or even lesser-known nearby cities, there is often excellent value for money, offering a more authentic and budget-friendly experience.

Best time to go to Seoul

Seoul experiences its lowest average temperature in January, at 27.3°F (-2.6°C), while August is the hottest month, with an average temperature of 78.4°F (25.8°C). July tends to be the wettest month. The peak travel months to visit Seoul are March, April, and September, which see a higher number of tourists. During this peak period, the weather is mostly sunny, accompanied by no to light rainfall. In contrast, May, October, and November are ideal if you're looking for a calmer vacation, marked by light rainfall and mostly sunny conditions.

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